Today I have decided to write a post on some of the terms used in the fashion industry that may be confusing to someone who is not that involved on a day-to-day basis. The reason for this is because when I was looking up these terms years ago I couldn’t find a collective page and let us be honest, no one wants to open 10 pages when you just want to look up something. The original post got so long, so I decided to break it down to three. This is the first one and is all about “general” terms, then the upcoming ones will be about menswear and womenswear products.
Haute Couture can be translated to high-fashion. This term usually indicates clothes that are made by hand from start to finish using very delicate materials. Back in the day, a lot of brands had haute couture collections, but today there are still some brands doing them like Dior and Chanel.
Pret-a-porter means ready to wear. These are the S/S or A/W collections we see on the runway usually 6 months in advance. Ready to wear products are still made out of quality materials but they are more accessible than haute couture because if one wants to have an haute couture dress, they would have to go to the atelier and take their measurements, so the product is made individually for the client. With ready to wear, you just have to go to a luxury retailer.
This indicates the collections in-between the ready to wear ones. Originally it was for wealthy customers who went on holidays to countries where the weather was warm during winter.
This term marks the garments that hit the stores when the summer heat is over but the autumn collections are still in the making.
Fast fashion is a term used for retailers who make products that are cost-efficient but still responding to trends. This usually follows the idea that customers want high-quality products but with low prices. Most of the retailers will fall into this category like H&M, Zara, and Uniqlo.
High-street means the same thing as fast fashion. Mainly it is used in the UK but I still wanted to mention it cause I am using this term a lot.
That is it for today. I hope you find this useful and see you next week,